Posted by: Carlos | September 1, 2010

10,000 commission-free booking enquiries generated

Tourism Wales UK has passed the 10,000 enquiries mark after reporting a 100% increase in direct commission-free booking enquiries for members during the first half of this year.

The 10,000th enquiry was generated on 30th July for 2 adults and 2 children for 7 nights commencing 14th August. It went direct to long time subscription member Swn y Gwynt and vividly demonstates how short booking lead times are currently.

With anecdotal evidence suggesting that many properties still have rooms vacant for August, this will be heartening news for the trade and holds promise too for the late shoulder season.

At the heart of Tourism Wales UK’s success lies the top-level internet domain that’s the envy of other marketing organisations in Wales.

It has enabled publication of some14,000 Wales-related websites, replicating on the worldwide web what the national tourism newspaper of Wales achieved through UK supermarket distribution in its heyday back in the 1990s.

“Content simply isn’t enough. It’s the distribution that counts” said newspaper publisher now Tourism Wales UK strategist Terry Jackson.

“Many of the sites may only be single pages like the one at but they all do a cracking job and result in a huge web presense and an incredibly long marketing tail for Wales” he said.

For more information on this posting contact the Tourism Wales UK team at and visit

Tourism businesses in Wales that want to sign up to the Tourism Wales UK programme for the remainder of 2010 should go to


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