Posted by: Carlos | November 18, 2010

Wales Tourism Alliance 2010 Conference Digest

Four exceptionally well-informed speakers gave their analysis of the industry at the 2010 WTA Annual Conference on 22nd October, and lifted the veil on some powerful new marketing opportunities:


  • Over 100 million people use a web map each month.
  • Mobile phones with maps are already telling visitors the who, what, where and when about their destinations, how to get to there and what to do during their stay.
  • Many smartphones are already location-aware, enabling visitors to ‘point and find’ things at their destinations.
  • Over the next two years mobile phones will overtake PCs as the most common way to access the worldwide web.
  • Searchers become 150% more engaged with a property’s website if there are more than 20 photographs on it; according to TripAdvisor research on their own site.
  • TripAdvisor can now be used by owners to manage the reputation of their properties by counter-managing bad reviews and responding to good reviews and saying sorry or thankyou to create new sales opportunities.
  • Property owners can receive TripAdvisor reviews by email as soon as they’re published.
  • VisitBritain YouTube videos notched up 300,000 views in August.
  • Social networking is not just for kids; the average age of Facebook users is 37 and the fastest-growing age group is 55+.
  • Social networking and crowd-sourcing can be used to vote the ‘Top 50 Places’ in Wales’, the ‘Top 50 Aspirations’ generic to Wales, and to produce a ‘Global Guestbook for Wales’.
  • There are already 10,000 checked-in places on Facebook where visitors have been and reported their findings to Facebook ‘Place’.
  • Driven by geo-spatial data, the worldwide web has evolved from a web of interconnected pages to a web of inter-related information available anytime, anywhere via hand-held mobile devices.


  • Tourism is the fifth biggest industry in the UK and its growth will be led by the private sector through partnership and collaboration.
  • The UK’s share of the UK domestic market for holidays is set to rise from 36% to 50% owing to staycations.
  • The UK aspires to move from seventh to fifth most popular international holiday destination over the next three years.
  • Tourism is one of China’s five economic pillars of growth with China soon becoming the number one English speaking country in the world.

  • All these opportunities and more are available to accommodation providers in Wales at with mobile phone services and maps already installed in members’ wbsites ready for 2011.

    A new Online Booking membership category also makes its debut for 2011 to help speed round-the-clock booking transactions.

    Call 0800 422 00 88 or email direct quoting your property name and Unique ID to waive up to £295 set up charges before 31st December this year.


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